Hello.

Let's Get Acqainted

Daphne Rothlisberger is known for her innate ability to connect the dots that others may miss. As the driving force behind D. Roth Group, she combines her strategic vision with a relentless commitment to discovering unseen opportunities. Daphne believes that business success comes from constant ideation, motion, and the courage to take chances. Her ability to uncover these pathways has helped both Fortune 500 companies and nonprofits transform their approach, turning obstacles into growth opportunities.

Whether guiding CEOs through complex challenges or inspiring leadership teams to think differently, Daphne’s philosophy centers on the belief that every business has a choice: to forge a path forward, building its own legacy, or to follow conventional strategies. We align our approach with your brand’s unique personality, helping you chart a course that maximizes your potential. Daphne ensures her clients never get too comfortable—she pushes them toward their full potential by unlocking opportunities others may miss.

Just The Details

Published Work

Carving Your Niche in Food
and Beverage Industry

Success Stories

Positioning for Growth in a Changing Landscape

Situation: Faced with an evolving market, Winegard needed more than a digital transformation—they needed to uncover hidden opportunities for growth. By restructuring their marketing approach and streamlining operations, we helped Winegard tap into the full potential of their market presence, driving a 100% enhancement in customer experience and transforming their business from reactive to proactive.  Action: ~ Implemented a holistic marketing strategy and strategic initiatives. ~ Launched new project management software. ~ Rebuilt the website on a scalable e-commerce platform. ~ Restructured the online product catalog. ~ Revamped marketing workflow and reorganized the marketing team. ~ Refined product pricing strategy and improved legal compliance. Result: ~ 30% cost saving per employee with new project management software. ~ 100% enhancement in customer experience with the new website. ~ 50% improvement in marketing department performance. ~ Successful transition of marketing assets and customer data. ~ Implemented a forward-thinking naming convention for the product catalog. ~ Provided strategic guidance for software engineering projects.

Navigating Complex Launches: How Strategic Planning Boosted Intel's Revenue by $6M

Situation: When Intel approached us, they needed more than a strategy for their product launch—they needed a way to avoid potential losses. Our ability to uncover unseen market risks and opportunities helped Intel navigate a complex product rollout and convert a possible $6 million loss into a revenue boost, demonstrating the power of strategic insight. Action: ~ Conducted a focused feasibility study to identify product markets and prevent sales cannibalization. ~ Developed a market strategy with a short-term plan. ~ Evaluated internal staffing requirements to align with the client's timeline. Result: ~ Converted a potential loss into a revenue boost of over $6 million. ~ Successfully onboarded 50 to 100 consultants to meet the client's timeline. ~ Prevented overshadowing of projected revenue for the new product and the $37B Client Computing Group category.